Melanin-rich skin can show dryness fast, and nobody wants ashy little knees and elbows. Our family made this lotion to give your baby up to 72 hours of hydration with oatmeal extract, aloe, shea and coconut oil. 🤎

Size: 12 oz

Benefits

• Provides up to 72 hours of hydration
• Fast-absorbing and pH balanced
• Paraben, dye and phthalate free
• Made for melanin-rich skin, and welcome on every baby

Key ingredients

• Oatmeal extract: a classic for dry skin
• Aloe vera: light, refreshing moisture
• Shea butter, coconut oil, sunflower oil and argan oil: rich, nourishing moisture
• Chamomile, allantoin and panthenol: gentle skin conditioners

How to use

1. After the bath. Pat skin dry, leaving it slightly damp.
2. Massage in. Smooth over arms, legs, tummy and back; focus on dry spots like knees and elbows.
3. Repeat as needed. Use daily, and any time skin looks dry or ashy.

Who it's for

Babies, toddlers and grown-ups with dry or melanin-rich skin. A great daily lotion for the whole family.

Made in-house by the Jenkins family, a Black, family-owned company, for melanin-rich babies and every family who loves them. #beautifulbrownbabies

Frequently asked questions

What is a good lotion for Black and brown babies' dry skin?

Look for rich moisturizers like shea butter and coconut oil in a gentle formula. This lotion has both, plus oatmeal extract and aloe, for up to 72 hours of hydration.

Will it help with ashy-looking skin?

Ashy skin is usually dry skin, and this lotion is made to moisturize it. Apply after the bath and again when skin looks dry.

Can the whole family use it?

Yes. We made it for babies, and grown-ups with dry or melanin-rich skin use it too.

Ingredients

Aqua (Deionized Water), Aloe Barbadensis Leaf (Aloe Vera Gel) Juice, Dodecane, Zemea (Corn) Propanediol, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower Oil), Glycerin, Saccharide Isomerate, Polysorbate-20, Glyceryl Stearate, Stearic Acid, Chamomilla Recutita (Chamomile) Extract, Allantoin, Cucumis Sativus (Cucumber) Extract, Ascorbyl Palmitate (Vitamin E), Oatmeal Extract, Argania Spinosa (Argan) Oil, Butyrospermum Parkii (Shea) Butter, dl-Panthenol, Vaccinium macrocarpon (Blueberry) Extract, Carbomer, Sodium Hydroxide, Parfum (Fragrance), Caprylyl Glycol, Glyceryl Laurate, Glyceryl Undecylenate